Space Series

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Although retail spatial proposition has numerous possibilities, they share a common characteristic - the offer of a dynamic and unsurpassed shopping experience for consumers to trigger their consumption impulse so as to expand business opportunities. This is the essence of shop design. Shopping is a unique personal sensation to satisfy desires; however, since consumers have varying favours, how can a single store with the same commodity satisfy the spectrum of needs from different individuals?

A shopping spree environment is created in respond to these needs. Through the 30 shop designs in this edition, we attempt to illustrate the "catalyst" provoked by designers to trigger consumption impulse; how brand images are strengthened through enriched shopping sensations.

Amongst these 30 projects, we include a versatile and diversified selection of shops which range from a 20-sq-m compact store to a large department store of multiple levels. Designed by HMKM, Daslu in Sao Paulo, Brazil is an excellent example; no matter in its product nature or retail format, it is a unique store in every respect. Being one of the most extravagant department stores in the global market, it sells branded luxurious automobiles and helicopters. However, retail space for these luxurious commodities does not necessarily be glamorous or magnificent; it can also be simple and basic to emphasize spatial comfort. An inclusion of extravagance is still needed though for a unique experience, therefore a bar area lined with books and installed with state-of-the-art audio system has become the spatial focus of the entire space.

In terms of spatial treatment, Bizarre is a one of a kind configuration. Inspired by paper folding and cutting arts, Randy Brown Architects of America created a folded and curved space in white adding delicacy to the products. Can the space really trigger consumers' consumption impulse? Although no concrete statistics are available, it has undoubtedly aroused public interest and attracted consistent traffic to the store to look at the design.

Consumers can feel dynamic spatial quality the minute they step into a store; however, breakthrough in displays cannot be easily identified. The Stash handbag store designed by Maurice Mentjens in Holland offers an innovative magnetic system. The designer sees that handbags are "hung" when they are worn, therefore they should not be "perched" on shelves, thus a dynamic display format of utilizing magnets to stick the bags on steel plates were initiated. Designed by EDGE Design Institute Ltd., Samuel Kung Jewelry Shop in Hong Kong adopted the Penrose pattern to construct lattice screens that form the showcases for the fine jewellery. The lattice installation also creates a gallery like retail space making the products and the shop itself part of the display exhibit.

零售空間層出不窮，但有一個共同特性，就是要令顧客享受到別開新面、難以忘懷的購物體驗，最終誘發人們的消費意欲，增加商機。這是商店設計最重要的主導因素。購物是滿足欲望的純個人體驗，不過，人人的喜好不同，同一間商店、同樣的的商品如何能夠滿足各人的不同欲望呢？

購物環境作為設計師對這些欲望的回應，我們可以從本輯中的30個商店設計項目中，試圖解讀設計師如何建構出消費欲望的「催化劑」，在豐富人們的購物體驗之同時，鞏固客戶的品牌形像。

這30個項目中，有約20平方米大小的商店，也有樓高數層的大型百貨公司，各種各類，大異其趣，好像由英國HMKM設計的巴西聖保羅Daslu，就商品性質以致零售形式來說非比尋常──它是世界上最豪華的百貨店之一，售賣的全是名貴房車、直昇機等等。銷售這類奢侈品的零售空間，不一定要金碧輝煌、閃爍耀目，也可以簡簡單單地突顯空間的舒適性。當然，這樣的店舖還是要讓人感受到與別不同的豪華氣息，因此備有高級音響系統和圖書室的酒吧區，是不可或缺的重點空間。

Bizarre在空間營造上別樹一幟，美國建築師Randy Brown Architects透過摺疊、剪裁紙張的實驗中獲取靈感，創造出彎曲，折疊的白色空間，使商品如同漂浮般的輕盈。如斯空間能不能引發人們的購物欲？這個不得而知，但據說它卻引起許多人的好奇心，專程來看店舖設計的人絡繹不絕。

破格的空間素質，在人們甫進店內一刻便即可感受到，但陳列形式的突破卻不輕易被發現。荷蘭Maurice Mentjens創造的 Stash手袋店裡，最新鮮的事物是它的磁石系統，設計師認為人們用手袋時是「掛」在身上的，因此，它不應被「擱」在層架上，於是發展出利用磁石將手袋吸附在鋼板上的陳列模式。在香港，EDGE Design Institute Ltd設計的Samuel Kung珠寶店，參考並擷取了彭羅斯點陣圖案，塑造成如同格子屏風的陳列架，而格子屏風又構築出一個仿如藝廊的零售空間，使商品與店舖本身都變成展覽中的展品。

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